- Employment: 1.1 million full-time equivalent jobs
- Agriculture: 23,856 grape growers, 934,750 grape bearing acres, $3.5 billion in farm gate grape sales
- Wine Industry Direct Impact: 4,929 wineries in 2005, up from 2,904 in 2000, a 70% increase in five years; wineries now in all 50 states; $11.4 billion in winery sales revenues
- Wine Industry Value Added: $2.7 billion in distributor share of American wine revenue; $9.8 billion in retail and restaurant share of American wine revenue; 27.3 million wine-related tourist visits; $3 billion estimated wine-related tourism expenditures.
- Other Grape Products: $1.669 billion retail value of grape juice and grape product sales; $3 billion retail value of table grape sales; $560 million retail value of raisin sales
- Total Taxes Paid: $17.1 billion, including $9.1 billion federal and $8 billion state and local
- Insufficient federal funding of research and education to ensure long-term growth
- A scarcity of skilled labor in all areas of the industry
- The inherent climatic risks of any agricultural industry
- Soft demand for grapes grown for grape juice
- Increasing competitive pressures in the grape juice market
- A volatile and ever-changing market for wine grapes
- A shortage of certain types of wine grapes
- Lack of access to affordable capital for start-up or expansion
- Highly competitive market for wine, due to increasing pressure from imports, severe price-value pressure, and the impacts of consolidation in distribution and retailing
- Continuing restrictions on market access reflecting the legacy of Prohibition
- A growing market for wine in the U.S. driven by demographics, consumer values, retail and restaurant promotions, and widespread awareness of the health effects of moderate wine consumption
- Research documenting many positive health benefits associated with the consumption of grapes and grape products has the potential to greatly increase the market share for these products, as national trends indicate strong consumer interest in nutrition and foods for health as a way to contain health care costs and enhance quality of life
- Growth of wine tourism in rural areas of virtually every state, producing a powerful multiplier effect on local economies
- Community support and charitable giving, including over $128 million contributed in 2005
- Direct-to-market wine shipments within and between many states, allowing greater consumer access as well as enhanced market opportunities for wineries
- Increasing cooperation among industry organizations and businesses nationwide
Media Contacts:
Barbara Insel, MKF Research, 707-963-9222Bill Nelson, WineAmerica, 202-783-2756
Nancy Light, Wine Institute, 415-356-7520
Jim Bedient, Winegrape Growers of America, 315-595-6674
Karen Ross, Winegrape Growers of America, 916-924-5370
Tom Davenport, National Grape and Wine Initiative, 716-326-5291
Jim Trezise, New York Wine & Grape Foundation, 585-394-3620
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