The Mission of Wine Institute
Our mission is to initiate and advocate public policy that enhances the ability to responsibly produce, promote and enjoy wine.
Leading the Industry
- Advocating for California wine at the state, federal, and international levels;
- Educating public policy makers and the media on the cultural and economic value of wine;
- Taking a leadership role in coalitions and enhancing the business and political network for wine; and
- Assisting members with information and guidance on legal, policy and compliance issues.