Governor Arnold Schwarzenegger and First Lady Maria Shriver
are featured in a television spot promoting the state's fabulous
wine and food offerings, which will broadcast nationally and
in Canada during California Wine Month in September 2009,
as well as in October.
Visit us at:
Sacramento, Calif. — Governor Arnold Schwarzenegger has declared September 2009 California Wine Month for the fifth consecutive year. Recognizing the Golden State’s vintners and growers for their more than 200-year-old agricultural tradition, positive impact on the state and national economies, and commitment to sustainable winegrowing practices, the proclamation praises the wine community’s many contributions.
“Our wineries attract tourism and provide countless jobs for Californians. Many are also committed to serving their communities and promoting socially and environmentally responsible farming practices,” said Governor Schwarzenegger in the proclamation.
California wine generates 820,000 jobs in the U.S., including 330,000 in California. The state’s vintners and growers, along with California’s 80,000 restaurants, have helped make the Golden State a top destination for culinary travelers from around the world, attracting nearly 21 million visitors each year to its wine regions.
“It’s a great honor to be recognized by the Governor and to receive his support for the September California Wine Month celebration,” said Robert P. (Bobby) Koch, President and CEO of Wine Institute. “Our industry is a major economic driver for California, contributor to the important tourism industry and the world's leader in sustainable winegrowing.”
The Governor is also an advocate for tourism and has given his support to a partnership between Wine Institute and the California Travel & Tourism Commission (CTTC) by appearing with First Lady Maria Shriver in CTTC’s TV spot promoting California as the “Land of Wine and Food.” The spot will broadcast this September and October across the nation and in Canada.
Visitors to California can explore the state’s 2,800 wineries which produce 90 percent of U.S. wine. Wine Institute’s consumer web site at discovercaliforniawine.com offers a database of California winery tasting rooms and a trip planning tool that provides maps and driving directions to the wineries. The database allows visitors to search wineries by region, variety produced and by dozens of amenities, including winery gardens, picnic grounds and green winegrowing practices.
“California is the fourth largest wine producer in the world. With over 60 percent of the state’s winegrowers participating in the Sustainable Winegrowing Program, it is truly a model for wine regions in other states and abroad. The program has won Governor Schwarzenegger’s top environmental award,” said Karen Ross, President of the California Association of Winegrape Growers, whose organization is supporting California Wine Month and with Wine Institute established the Sustainable Winegrowing Program in 2002.
The discovercaliforniawine.com web site also features special events at wineries throughout the state during California Wine Month and includes a California Wine Month poster offer, the official proclamation from the governor and an “Insider’s Guide to California Wine Country.”
Retail and restaurant establishments throughout the nation are celebrating California Wine Month and several publications will feature special coverage of the state’s wines.
Retail/Restaurant Partners Celebrating California Wine Month (CWM)
Safeway, Von’s and Pavilions stores (Newspaper ads and in-store displays in stores nationwide)
Pennsylvania Liquor Control Board (Posters and shelf talkers in stores throughout the state)
Kimpton Hotels (Special wine promotions in all restaurants)
Beverages & More! (Posters in stores)
Costco (California stores)
Roy’s Restaurants (Special wine promotions in all restaurants)
Royal Caribbean Cruise Lines (Special wine promotions on board all ships)
The Melting Pot (Special wine promotions in select restaurants)
Vino Volo (Special wine-by-the glass promotions in all airport locations)
California Wine Merchants (In-store tastings with vintners)
Gary’s Wine & Marketplace New Jersey (Three stores doing in-store tastings with vintners)
Grande Harvest Wines New York (In-store tastings with vintners)
Morrell & Company New York (In-store tastings with vintners)
Sherry-Lehman Wine & Spirits New York (In-store tastings with vintners)
Union Square Wines New York (In-store tastings with vintners)
Zachy’s New York (In-store tastings with vintners)
Cork Bar Los Angeles (Special California wine flights throughout September)
Wall Street Journal — September 12
San Francisco Chronicle — August 28
Los Angeles Magazine — September edition
The Restaurant Standard (California Restaurant Association) — August/September Edition
California Wine Month is also supported by several association partners including the California Travel and Tourism Commission, the California Olive Oil Council , the National Restaurant Association and the California Restaurant Association which recently conducted its second annual “Best California Wine List Competition.”
Winners of the 2009 California wine list competition included The Melting Pot in the category of restaurant companies with 10 or more outlets, The Firehouse Restaurant in Sacramento in the category of restaurant companies with fewer than 10 outlets, annual sales revenue $1 million or more per location, and California Café, Los Gatos, in the category of restaurant companies with fewer than 10 outlets, annual sales revenue less than $1 million per location.
Established in 1934, Wine Institute is the association of more than 1,000 California wineries and wine-related businesses that initiate and advocate state, federal and international public policy to enhance the environment for the responsible production, consumption and enjoyment of wine. Wine Institute members represent 85 percent of U.S. wine production and 90 percent of U.S. wine exports.
The California Association of Winegrape Growers (CAWG) was founded in 1974 with the mission to provide industry leadership to advocate public policies, research and education programs and trade positions that enhance the business of growing California winegrapes. CAWG's membership represents the growers of approximately 60 percent of California’s total annual grape crush.
Join us in celebrating California Wine Month in September 2009.