SAN FRANCISCO — Wine Institute recently conducted a virtual wine tasting via teleconferencing with a group of wine writers in Shanghai, China, to promote California wines. Hosted by Linsey Gallagher, Wine Institute International Marketing Director in San Francisco, the conference featured Barry Wiss, Vice President, Trade Relations, Trinchero Family Estates in St. Helena; Eric Wente, Fourth Generation Winegrower & Chairman of the Board, Wente Vineyards in Livermore; and Chris Louton, Associate Luxury Winemaker, Beringer Vineyards in St. Helena (shown in left photo, l-r) .
Right photo is the split TV screen picturing the vintners in California and five of the 15 wine media in attendance in China.
U.S. wine exports to China, 90 percent from California, are up 16 percent by value year to date 11 months through November of 2012, compared to the same time period the previous year. The value reached $64 million. China is the fifth largest export market for the U.S. after the EU, Canada, Japan and Hong Kong.
Since 1985, Wine Institute's International Department has served as administrator of California wine export programs by the United States Department of Agriculture's Foreign Agricultural Service. Wine Institute headquarters are in San Francisco with trade representation in 15 countries. About 150 California wineries participate in the Wine Institute's International program.
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