The Wine Institute

The Direct Sales Solution

WineDirect provides products, services and information to help wineries succeed in the Direct-to-Consumer channel. An effective direct sales program requires a fulfillment partner you can rely on, access to new markets and customers, and revenue-driving marketing and sales programs.

Founded in 2002, WineDirect offers a full suite of services to ensure your success in the direct sales channel. Our services are available either as an all-in-one solution or a la carte. The choice is yours.

1. An industry leading eCommerce platform to drive direct sales
2. Sales and marketing programs to build incremental revenue and customer loyalty
3. Built in checks and balances to ensure you’re compliant with state regulations
4. Seamless and cost effective fulfillment services to deliver satisfied consumers

Vin65 ECommerce: Online Stores Designed to Sell Wine

Vin65 enables wineries to grow their online businesses with a feature rich, yet easy-to-use toolkit built specifically for the wine industry. We help manage the total buying experience, from customer acquisition to club and relationship management via a platform which was built specifically to handle the many regulatory requirements of the wine industry.

Each new release of our software is built on the idea of “Power vs. Complexity”. Our mantra is to use technology to remove market complexities while at the same time providing our customers with powerful tools which enable them to aggressively pursue savvy wine buyers. Our ability to deliver a fully integrated winery-focused solution has earned us recognition as a market leader.

Sales & Marketing: Helping Wineries Maximize Direct Sales

Our Outbound Telesales Program, Call for Wine, supplements a winery’s sales and marketing team and extends the tasting room experience by maintaining contact with customers well beyond the initial visit. Call for Wine delivers incremental sales, from both club members and non-members at higher average order values and with a longer average club member lifecycle.

Compliance: Built-in Checks and Balances

WineDirect offers a comprehensive compliance solution designed to meet the needs of U.S. wine producers in managing their direct shipping efforts. Our compliance offering includes self-management and monitoring tools via our online fulfillment portal and eCommerce platform and integration with ShipCompliant to enable point-of-purchase compliance checks and automated direct ship reporting.

Fulfillment: State-of-the-Art Facilities and Maximum State Reach

WineDirect Fulfillment was founded by wine industry, technology, and transportation veterans to solve the complex business problems associated with the interstate sale and distribution of wine. We’ve developed proprietary fulfillment systems that enable fully compliant consumer-direct shipping in up to 44 states. Direct-to-Consumer orders are fulfilled from a fully automated, climate controlled, 110,000 square foot facility in California, with a second facility in Ohio to service the Eastern US. In addition to winery direct capabilities, a fully enabled 3-Tier logistics model provides expanded market reach opportunities to wineries, importers, and retailers alike.