The Wine Institute

The REthink Engine™, the most comprehensive consumer direct software created for the wine industry, was created by wine and technology veterans to exclusively meet the needs of the wine industry. Our tools have been created to put you, the winery, in charge of managing your message, operating your online store, and processing your wine club with one easy tool.

Our tools seamlessly help you with order automation, fulfillment integration, credit card processing, club processing, auto e-mail, and more.

Our seamless commerce system automatically processes orders, manages inventory, and uses best practices for customer satisfaction. Our detailed system also helps you easily review past orders and customers to better manage customer support.

Process one to thousands of credit cards with the push of a button! Our club software also allows for significantly reduced administration time by allowing your customers to self-manage their credit card and account information while prompting each customer to update their account information days before the shipment is sent.

Whether it is the club or commerce tools, the REthink Engine™ helps you seamlessly manage your sales with our fulfillment partners by automatically transmitting orders back and forth or with your designated fulfillment partner via e-mail or fax.

No New Hardware Or Software To Buy

Our administration software is self-updating—you'll never have to spend money buying new computers or software. The REhink Engine™ uses a universal update structure allowing Inertia to present new functionality and new tools to you without having to download new software.