The Wine Institute

With hundreds of new wine labels launched every year, breaking through the clutter of the wine marketplace, promoting your winery's personality and differentiating a wine brand is a challenge. Equally challenging can be handling difficult, possibly controversial issues calling for strategic communications, both internal and external. Fineman PR has met both of these critical needs for clients time and time again.

Fineman PR takes a Brand PR approach to wine communications. The value and success of our strategic wine branding programs are based on our efforts to build reputation while fulfilling marketing objectives. We design and execute wine communications programs that promote awareness, trust, loyalty and lasting value; programs that have the consumer thinking of your bottle of wine at the point of purchase.

Fineman PR's wine marketing and issues management practice is widely recognized in the wine industry. Fineman PR has established a marquee wine client list of the most historic and significant wineries in California, including Stag's Leap Wine Cellars, Hanzell Vineyards, Chateau Montelena and Kendall-Jackson Wine Estates. Wine-industry clients include Oeneo Closures, Seguin Moreau and the Wine Institute.

We offer a wide variety of services for our wine clients including branding, media relations, issues management, special events and customer communications.