The Wine Institute

What We Do: Public Relations, Social Media, Trade Promotion, Brand Consulting.

About Us:

Benson Marketing Group LLC is the leading wine marketing agency in the United States. Founded in 1997, Benson provides Public Relations, Social Media, Trade Promotion and Brand Strategy services to wine and spirits marketers around the globe. Benson is the only wine marketing agency with offices in both Napa Valley and New York City.

The agency’s integrated marketing approach allows it to combine Social Media, PR, Trade Promotion and Branding services into seamless campaigns. Most campaigns target consumers, trade and press, using both digital platforms and analog media. Clients benefit from working with cross-functional account teams, all under one roof, and the opportunities that arise by working with a well-connected agency with a blue chip client roster.

This combination of industry focus and service integration is unique in the wine industry, and a key reason Benson's average client engagement exceeds four years. The agency's goal is to be the pre-eminent global wine marketing agency. To get there, Benson was founded using a simple but powerful strategy called the "Upward Spiral." It starts by hiring truly outstanding people, who deliver stellar results, which attract the right clients, who allow the agency to hire more professionals, and so on. The strategy is autocalytic, a self-reinforcing approach that has produced more than a decade of consecutive, positive growth averaging 15-20% per year.

Benson's ideal client is a wine or spirits brand, or a winegrowing region, with a point of view and a willingness to partner with the agency on pushing creative boundaries. Company size and marketing budgets are less important criteria than industry leadership, product integrity and professionalism.