The Wine Institute is the association of California wineries and affiliated businesses dedicated to initiating and advocating state, federal and international public policy to enhance the environment for the responsible consumption and enjoyment of wine.
The Institute acts as a strong voice for the wine industry to educate public policy leaders and decision-makers on the consequences of punitive legislation, regulation and taxation, thus helping to gain fair access to markets for wine and countering the threat of greater excise taxes created by governmental budgetary pressures. The Institute increases public awareness and understanding of the wine industry and its legitimate and important role in the American economy, lifestyle and culture. The Institute's scientific research and education effort provides factual evidence to media, policy-makers and other opinion leaders on the health effects of moderate wine and alcohol consumption with meals, as well as shares the industry's perspective on health and social issues. Its social responsibility program encourages the proper use of wine and supports the reduction of alcohol problems.
To further global recognition of California's world-class wines, the Institute's international program provides support and guidance to wineries exporting to overseas markets. Promotional campaigns for California wine help develop markets in 20 countries throughout the world, resulting in dramatic growth for California wine exports over the last decade. U.S. wine exports, over 90 percent from California, were shipped to 164 countries.
Since its beginning in 1934, the Wine Institute has worked to create a climate in which California's wine industry could thrive and prosper. Based in San Francisco, with offices in Sacramento, Washington, D.C., six regions across the U.S. and seven foreign countries, the Wine Institute is guided by 80 vintners who are members and alternates of an active board of directors.