The Mission of Wine Institute
Our mission is to initiate and advocate state, federal and international public policy to enhance the environment for the responsible consumption and enjoyment of wine.
Leading the Industry
- Advocating for California wine at the state, federal, and international levels;
- Educating public policy makers and the media on the cultural and economic value of wine;
- Taking a leadership role in coalitions and enhancing the business and political network for wine; and
- Assisting members with information and guidance on legal, policy and compliance issues.